Market & Trend Analysis of Future use of actuators in Automotive and Industrial Market Segments

Desired outcome

Iskra Mehanizmi, a Slovenian company, is targeting to acquire more business by producing and selling actuators, BLDC motors, BLDC stepper motors and solenoids but is somehow unable to do it either due to very low market recognition, struggle of finding the right market segment and the right approach to get undert the skin of customers.

Initial Problem Description

1. First problem of Iskra Mehanizmi is market recognition. Many potential customers do not know that Iskra Mehanizmi exists. We have a web page, we are present on social media, we visit fairs and try to contact over the phone new and existing customers, however as it seems it is not enough. What can we do?
2. Second problem is how and which market segment to target in order to maximize the business? We already performed several technical benchmarks but with no luck. Is there any other approach?
3. Third problem is how to get under the skin of potential customers? Usually, it is hard for customers to award us a business, because they do not know us.

Context

Iskra Mehanizmi is a Slovenian company producing mechatronic solutions (custom made drives, actuators and solenoids). About 800 employees try to deliver and sell these products, however the obstacle is how to acquire new business. The path towards success is hard and we need tools to improve our recognition on the market, to find new trendy market segment, to have a way to get under the skin of customers. Basically, all the steps to get the future business cases.

Connection to cross-cutting areas

Iskra Mehanizmi, a company known for its motion solutions and actuator technologies, is actively aligning its product portfolio and operations with the principles of environmental sustainability and a zero-carbon footprint. This commitment is evident in several key areas:

Material Selection:
• Recycled and recyclable materials: Iskra Mehanizmi prioritizes the use of recycled and recyclable materials in its products whenever possible. This reduces reliance on virgin resources and minimizes the environmental impact associated with material extraction and processing.
• Sustainable alternatives: The company actively explores and adopts sustainable alternatives to traditional materials with higher environmental burdens. This could involve using bio-based materials, for example, or materials with lower embodied energy.

Manufacturing Processes:
• Energy efficiency: Iskra Mehanizmi implements energy-efficient practices throughout its manufacturing processes. This includes optimizing equipment and facilities, utilizing renewable energy sources, and minimizing waste heat generation.
• Reduced emissions: The company strives to minimize emissions associated with its manufacturing activities, such as air and water pollution. This might involve implementing stricter emission control measures or investing in cleaner production technologies.

Product Design:
• Durability and longevity: Iskra Mehanizmi designs its actuators for durability and long service life. This reduces the need for frequent replacements and associated environmental costs, such as material consumption and disposal.
• Energy efficiency: The company develops actuators that are inherently energy-efficient, either through optimized designs or the use of low-power components. This can contribute to significant energy savings throughout the product's lifecycle.
• End-of-life considerations: Iskra Mehanizmi designs its products with end-of-life considerations in mind, facilitating disassembly, reuse, and recycling of materials. This minimizes waste generation and promotes a more circular economy.

Connection to cross-cutting areas:
• Sustainability reporting: Iskra Mehanizmi is committed to transparency regarding its sustainability efforts. The company regularly publishes sustainability reports outlining its goals, progress, and challenges in this area.
• Collaboration and partnerships: The company actively collaborates with stakeholders, including suppliers, customers, and research institutions, to advance sustainable practices across the value chain.

Input

The main input is our portfolio / type of product. We are experts in custom-made drives, actuators, BLDC motors, BLDC stepper motors and solenoids. Please, see our web page where you can find a majority of products which we are producing in-house. In case of any additional questions we will s Input is our portfolio / type of products.

Expectations

Iskra Mehanizmi's expectation are to receive the plan of steps how to increase our market recognition as in many cases potential new customers do not know that we even exist. Additional expectation is that we receive the market analysis of future trends with cross-matching our product portfolio in automotive and industrial market segments. Finally, we would like to know a deep dive approach in how to get under the skin our potential customers so they could nominate us for the business.

Desired Team Profile

We are flexible in terms of chosing the right team profile, however the members of the team must have knowledge and experience in mechatronics and economics if we want to connect the product portfolio to the market and business. The preffered way would be to have an interdisciplinary team profile, so the outcome would be a result of different views on to the mentioned topic.

Additional Information

All the additional information can be found on our web page www.iskra-mehanizmi.si where product portfolio can be found with all other information about the company. If needed, you can contact us any time to provide you additional information in regards to our expectations or goals and product porftolio details.

Related Keywords

• Industrial Technologies
• Industrial manufacturing, Material and Transport Technologies
• Industrial Products