Marketing and selling campaigns based on market research

Desired outcome

We are going to enter new market with our gift card system for shopping malls. So we first need to find all shopping centers on new market and then prepare effective selling and marketing strategies.

Initial Problem Description

First, we need to conduct a comprehensive research to identify all the shopping centers located in the new market. This step will involve gathering data on the size, type, location,.... of each shopping center to understand the market landscape thoroughly. Once we have a complete list and understanding of these shopping centers, our next step will be to analyze current solutions and which are most suitable for our solution.

Context

We need a database of all the shopping malls with emails, telephone numbers of marketing people and center managers, current gift card solutin and description of it from the shopping malls. Than we need analaysis of the marketing if our solutions is suitable for the market and then the selling and marketing plan.

Connection to cross-cutting areas

Our gift card solution digitize process of gift cards in shopping malls.
SmartGifty is a fully digitalised gift card management system for shopping centres and multi-location businesses, creating added value for everybody involved: gift givers and recipients, shopping centres and retailers, shops, cafés & restaurants.

Input

After conducting rapid market research, we've identified the specific data required from shopping malls. Our prior experiments with marketing and sales strategies in foreign markets have provided us with valuable insights. This foundation allows us to refine our approach, applying lessons learned to enhance effectiveness and adapt strategies to better meet the unique demands of each market, thereby optimizing our overall marketing and sales efforts.

Expectations

We aim for precise execution of our prepared instructions to achieve desired outcomes. For our marketing and sales plan, it's crucial to infuse innovative, fresh ideas that distinguish us in the market. This involves creative strategies, cutting-edge digital marketing techniques, and unique selling propositions tailored to our target audience, ensuring a dynamic and effective approach to meet our goals.

Desired Team Profile

For this expansion into the Polish, Macedonian and Serbian markets, we seek students with specializations in economics, marketing, and communications. An understanding of the local languages is highly beneficial, as it will enable more effective market analysis, cultural adaptation of marketing strategies, and clearer communication with local consumers. This multidisciplinary team will play a crucial role in tailoring our approach to these diverse markets.

Additional Information

We will share insights on the sector's competitive landscape, highlighting any ongoing acquisitions impacting the challenge. Understanding these dynamics will enable more informed, strategic decisions tailored to current market conditions, ensuring that proposals are not only innovative but also highly relevant and actionable in the present business climate.

Related Keywords

• Electronics, IT and Telecomms
• Digitalization
• Data Communications