Desired outcome
Create a system that automatically does:
- keyword analysis
- blog generation
- video creation
- website update
- campaign creation.
The input should be the targeted industry and possibly a product.
The goal is to improve the SEO performance and create as much traffic and leads as possible, on a minimal budget.
Initial Problem Description
Create a system that automatically does:
- keyword analysis - based on the targeted industry and possibly a product. search for most relevant keywords
- blog generation - based on selected keywords generate text and images for blog posts, which have to be SEO friendly, and post them - on the main website, and / or various platforms
- video creation - based on the created blogs, generate video content, which can be posted on the website, YouTube and other platforms
- website update - all generated content should be posted on the main website - preferably done in WordPress, possibly also other frameworks.
- campaign creation - this is an add-on - based on selected keywords and generated content create campaings, at least for main platforms (Google, LinkedIn, FaceBook, etc.), also using most advanced approaches for minimizing the cost of lead generation (e.g. retargeting).
The goal is to improve the SEO performance and create as much traffic and leads as possible, on a minimal budget.
Existing products and solutions can be used and integrated, and hopefully cost of 100EUR / month is not exceeded for the SEO part. The campaign part is just scalable, as desired.
Context
This challenge appears with everyone who wants to get more exposure, and usually more sales.
There are several solutions that cover partial subproblems, but the goal is to find best-in-breed and integrate them seamlessly.
Our specific problem is selling optimization software to companies, so B2B SaaS. We would probably set up a separate website which would have this generated content. Also, our main targets are (or should be) mostly active on LinkedIn.
Connection to cross-cutting areas
It is mostly connected to digitalization.
Digital marketing is very important in most companies. Doing it efficiently can lead to important improvements in business.
However, s system for automatic SEO generation can be connected to Circularity, General Sustainability, Industry 4.0, and digitalization in several ways:
1. Circularity:
Automatic SEO generation can contribute to circularity by optimizing content that promotes sustainable practices and products. By ensuring that websites rank higher in search engine results, companies can increase visibility for their sustainable offerings, encouraging circular consumption patterns and reducing waste.
2. General Sustainability:
Effective SEO strategies can help businesses promote sustainability initiatives, such as eco-friendly products, energy-efficient solutions, and green practices. By generating SEO-optimized content focused on sustainability, companies can educate consumers, raise awareness, and drive positive environmental behaviors.
3. Industry 4.0:
In the context of Industry 4.0, automation and digitization play crucial roles in optimizing processes and enhancing productivity. Automatic SEO generation aligns with this trend by leveraging algorithms and AI technologies to streamline the creation, optimization, and distribution of content. This efficiency supports the digital transformation of marketing practices and enables businesses to stay competitive in the digital landscape.
4. Digitalization:
Digitalization involves the integration of digital technologies across all aspects of business operations. Automatic SEO generation is a prime example of leveraging digital tools to improve online visibility, reach target audiences, and drive website traffic. By embracing digitalization in marketing efforts, companies can adapt to changing consumer behaviors and preferences in an increasingly digital world.
Overall, integrating automatic SEO generation into digital marketing strategies can contribute to circularity, sustainability, Industry 4.0, and digitalization by enhancing online presence, promoting sustainable practices, and leveraging technology to drive positive business outcomes.
Input
There are existing, and many developing tools that can be used, such as ChatGPT.
These tools need to be properly integrated into the streamlined solution which can be used with minimal effort. However, there is also a risk of parts (existing solutions) being changed, modified (either functionality or the pricing model), which would break the whole system. Preferably the open source or very stable solutions should be used.
The goal is to provide just the industry and description of the product and everything can be fully automated from there on.
Still, we also need an option that each step can be checked and manually improved, corrected.
Fore example, we can say we need the solution to provide material for Stealth routing algorithm fur multi-objective route optimization, for Security companies.
Expectations
We hope that the final solution delivers automatic results, with minimal costs (e.g. under 100 EUR / month).
We expect the team to interact with us during the process and discuss various issues.
The resulting solution should be able to massively boost the SEO performance of a given website in a short time.
Desired Team Profile
The team should definitely have someone with good understanding of the basic digital marketing topics and approaches.
Probably someone in the team should have a great understanding of software platforms and integrations.
We are happy to contribute our knowledge and experience and also try to find any additional outside experts if needed.
Additional Information
There are a lot of solutions for digital marketing out there, but it seems all of them solve just a particular subproblem. We would like to find the best combination of existing (and perhaps some new ones too) solutions to answer to our needs.
The landscape is quite dynamic now with introduction of LLM.
Related Keywords
About Martin Pečar
We mostly focus on optimization algorithms, especially in logistics.
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