Marketing Campaign for satellite based application MyPhotoFromSpace

Desired outcome

The launch of Sputnik 1 by the former Soviet Union on October 4, 1957, marked the beginning of the age of satellite remote sensing. Since then, hundreds of satellites have been launched to observe Earth, providing us with more than a half-century of stunning images and groundbreaking scientific insights.
We've created a web application where you can download European Space Agency satellite optical images from anyplace in the world in appropriate size, ready to print to put on your walls. Application has working title MyPhotoFromSpace and is ready for testing and use. GeoCodis can provide you with URL and password.
We are seeking a dynamic and creative Marketing Specialist to join our innovative team, focusing on promoting our groundbreaking web platform that revolutionizes the way we interact with the Earth's surface. Our platform allows users to select any location on the planet, find most beautiful nature location, cities, mountains, islands etc., and print high-resolution photos, directly from weekly updated satellite imagery.
Our platform is made to use technology with creativity, offering a service that is both unique and valuable. We are looking for a Marketing Specialist who is not only skilled in marketing but also shares our passion for innovation, sustainability, ecology and also extend the potential of satellite imagery implementation. If you are excited about the opportunity to be part of a team that is pushing the boundaries, we would love to hear from you.

Initial Problem Description

As we approach the launch of our product, our primary focus has been on its development. Regrettably, this has overlooked the vital importance of marketing. Despite the product's global appeal and quality, we have not been able to showcase it and effectively reach our intended audience. We acknowledge the necessity to enhance our marketing efforts to increase awareness and sales. Specifically, we recognize that our current marketing strategies are the primary area requiring improvement.
Despite a decade of business operations and development, the potential for growth remains significant. It is imperative for our team to conduct a thorough market analysis, including assessing the market size, identifying key competitors, and understanding our target users. Additionally, we aim to establish quality job positions that will adapt to the evolving job brought by MyPhotoFromSpace.

Context

The challenge we face is in the realm of launching our product into the market. This endeavor was initially overshadowed by our primary focus on refining the product's innovation and design, which led to a shortfall in marketing efforts. The non-publication of our product has created a notable deficit in awareness among potential customers. The transition from the initial stages of product creation to its readiness for the market underscores the critical need to effectively bridge the gap between our crafted product and its introduction to our target audience.
Our primary goal is to attract customers by effectively promoting MyPhotoFromSpace. This endeavor involves understanding the current market dynamics, pinpointing potential customer segments, and formulating a strategic marketing approach that not only engages our target audience but also aligns with the emerging trends in the consumer space.

Connection to cross-cutting areas

Our project is integrating sustainability and digitalization in a way that benefits both the environment and society.
- by promoting local print shops for printing, our project supports the local economy while minimizing the environmental impact of printing. If our demand for our product surpasses our base country, we aim to collaborate with other print shops across various locations. This aligns with the sustainability goals of reducing carbon footprint and promoting eco-friendly practices,
- allocating a percentage of sales to a nature fund for preservation efforts is a direct contribution to environmental conservation. This not only supports the protection of natural landscapes but also educates users about the importance of nature preservation,
- by offering digital photos, our project reduces the use of paper, which is a significant environmental benefit. Digital photos are more energy-efficient and produces less waste compared to traditional printing methods,
- our project leverages digital technology by providing satellite images online, making them accessible to a wide audience without the need for physical distribution. This digital approach enhances accessibility and convenience for users,
- offering time-lapse photos of places can be a powerful tool for digital surveillance of nature preservation. This not only provides a visual record of changes over time but also engages users in the conservation efforts,

By promoting local print shops, supporting nature preservation, and utilizing digital technology for image distribution and printing, our project embodies a sustainable development. This approach not only addresses environmental concerns but also leverages digital innovation to enhance user experience and engagement in sustainability efforts.
In conclusion, our project is a prime example of how technology and sustainability can intersect to create a positive impact on both the environment and society. By focusing on digital solutions that reduce paper usage and promote local green initiatives, your project exemplifies the potential of technology to drive sustainable development and environmental conservation.

Input

At the start of our kick-off meeting, you'll get a full rundown on our company, its core values, and what we're all about. This intro will give you a solid grasp of what we're all about, setting the groundwork for a fruitful and knowledgeable partnership. We know how crucial it is for marketing campaigns to have solid backing, and we're committed to making sure your team is well-supported. We believe that a team that feels backed is better equipped to deliver top-notch results. We're here to provide all the support you need, making sure you've got everything you need to run successful marketing campaigns.
We haven't yet showcased our product at conferences or exhibitions focused on innovation and new technological breakthroughs. The local and native market isn't fully aware of this specific service area yet. But the potential for growth is there.

Expectations

We anticipate that the team will approach this challenge with exceptional motivation and a strong sense of teamwork. We strongly encourage a close partnership between the team, your organization, and us to develop and implement a comprehensive and practical marketing strategy that aligns with our objectives. This strategy will not only address the existing marketing gap but also ensure a successful market entry.

The responsibilities include:
- developing and executing marketing strategies to promote our platform, emphasizing its unique features such as the ability to print photos from satellite imagery,
- conducting market research to identify our target audience and customize marketing campaigns to meet their needs and preferences,
- utilizing digital marketing tools and platforms, including social media, content marketing, and email campaigns, to effectively reach our target audience,
- gaining insights into revenue trends and growth rates, as well as identifying opportunities for innovation and market expansion,
- a passion for sustainability and a keen interest in satellite imagery

Desired Team Profile

- proven experience in marketing, with a focus on digital marketing strategies and campaigns,
- excellent written and verbal communication skills, with the ability to create engaging content for various platforms,
- familiarity with marketing analytics tools and the ability to interpret data to inform marketing decisions,
- a passion for technology and innovation, with an interest in leveraging satellite imagery for creative purposes,
- a passion for environmental sustainability and a keen interest in integrating ecological awareness into marketing strategies

Additional Information

We highly recommend exploring innovative strategies to showcase our product and underscore the unique vision of our company's future advancements. We anticipate a collaborative effort with a motivated team. Furthermore, the designated contact person will provide continuous support to the team, offering the necessary data to achieve our goals. This individual will review the team's plans and ideas, offer timely feedback, and encourage the exploration of new ways forward.

Related Keywords

• Earth Observation
• Protecting Man and Environment
• Environment
• Remote sensing technology
• Market research
• Business Planning
• Aerospace
• Industrial Technologies
• Household Goods & Appliances
• Printing
• Social and Economics concerns
• Creative products
• Sustainability
• Information and media, society
• Computer related
• Computer Software Market
• Applications software
• Home
• Software services
• Consumer related
• Consumer Services
• Other consumer services (including photo processing)
• art