Competitor Analysis of ClimateLaunchpad (EIT Climate-KIC)

Desired outcome

ClimateLaunchpad, the world's largest green business ideas competition, is undergoing a comprehensive redesign to enhance its impact and reach. To inform this redesign, we aim to conduct a thorough competitor analysis to understand how other similar programs operate and identify best practices and opportunities for improvement.

www.climatelaunchpad.org

Initial Problem Description

ClimateLaunchpad is undergoing a comprehensive redesign to enhance its impact and reach. To inform this redesign, we aim to conduct a thorough competitor analysis to understand how other similar programs operate and identify best practices and opportunities for improvement.

PROJECT OBJECTIVES:

1. Identify Key Competitors: Research other global and regional green business idea competitions, operating at the early stages of start-up maturity.

2. Program Structure Comparison: Compare the structure and components of these programs with ClimateLaunchpad, including stages, mentorship, workshops, and pitching events.

3. Participant Profiles: Analyse the type of participants these programs attract, including their backgrounds, business stages, and geography and participant diversity.

4. Partnership Models: Examine the types of partner organisations (corporate, governmental, academic, non-profit) that these programs collaborate with.

5. Geographic Footprint: Map out where these programs operate to identify regions with high and low competition, and the types of programmes/partners in each region.

6. Best Practices and Innovations: Identify successful strategies, methodologies and innovative practices used by competitors that could be integrated into ClimateLaunchpad.

7. Strengths and Weaknesses: Assess what competitors do well and where they fall short in comparison to ClimateLaunchpad.

Context

ClimateLaunchpad, the world's largest competition for green business ideas, is undergoing a significant redesign to amplify its influence and broaden its reach. The competition aims to unearth and support innovative green business concepts globally, contributing to a more sustainable future.

In a rapidly evolving market landscape where sustainability is increasingly prioritized, ClimateLaunchpad must stay competitive and relevant. This requires understanding how similar programs operate, what they offer, and where ClimateLaunchpad can distinguish itself. By conducting a competitor analysis, ClimateLaunchpad can identify improvement areas, uncover innovation opportunities, and adopt best practices from other successful initiatives.

The focus on identifying "white spots" in the product portfolio through strategic analysis will provide insights into unmet needs and potential areas of differentiation. This context sets the stage for developing a comprehensive action plan aimed at enhancing ClimateLaunchpad's offerings, thereby strengthening its role in fostering impactful green business solutions.

Connection to cross-cutting areas

General Sustainability:
As a competition dedicated to green business ideas, ClimateLaunchpad inherently aligns with sustainability. The competitor analysis will help in identifying and integrating leading sustainability practices into the program. This ensures that ClimateLaunchpad continues to support and nurture innovations that contribute to environmental, social, and economic sustainability, thus reinforcing its mission to promote sustainable development.

Input

Some examples can be: focus on more specific climate-related sectors, integration of other technologies such as AI, global collaboration, corporate partnerships, mentorship and capacity-building opportunities, some accelerators and incubators are actively involved in policy advocacy, strong alumni networks, etc.

Expectations

DELIVERABLES:

1. Competitor Profiles: Detailed profiles of major competitors, including their program structure, participant demographics, and key partners.

2. Comparative Analysis Report: A comprehensive report comparing ClimateLaunchpad with its competitors across various dimensions.

3. Strategic Recommendations: Actionable recommendations for enhancing ClimateLaunchpad’s program based on the analysis.

SUGGESTED METHODOLOGY:

1. Secondary Research: Gather data from competitor websites, promotional materials, news articles, and industry reports.

2. Interviews and Surveys: Conduct interviews with program participants, organizers, and industry experts; distribute surveys to gather additional insights.

3. Data Analysis: analyse qualitative and quantitative data to identify trends, patterns, and key differentiators.

SUGGESTED PROJECT TIMELINE:

Week 1-2: Project kickoff, team assignments, and initial research

Week 3-4: Data collection (secondary research, interviews, and surveys)

Week 5-6: Data analysis and draft report preparation

Week 7: Review and feedback

Week 8: Final report submission and presentation

EXPECTED OUTCOMES:

Report Writers: Compile findings into a comprehensive report and develop strategic recommendations.
By the end of this project, we expect to have a detailed understanding of ClimateLaunchpad’s competitive landscape. The insights gained will inform strategic decisions and improvements to ensure ClimateLaunchpad remains at the forefront of fostering green business innovation worldwide.

Desired Team Profile

POTENTIAL TEAM ROLES:

Project Manager: Oversee project progress, manage deadlines, and coordinate team efforts.

Research Analysts: Conduct secondary research and compile competitor profiles.

Survey and Interview Coordinators: Design and distribute surveys, conduct interviews, and gather primary data.

Data Analysts: Analyze collected data and prepare comparative analysis.

Additional Information

ClimateLaunchpad is the largest green business competition that exists, having a structure of regional competitions, national competitions and a global competition. Take a look at our website and all the other related programs such as Climathon, ClimAccelerator, ClimateLaunchpad, Journey, Pioneers, etc.

Related Keywords

• Climate Change mitigation
• entrepreneurship
• climate change
• innovation