Developing a Smart Color Identification Online/Mobile App

Desired outcome

Develop a user-friendly mobile or website application that allows customers to quickly identify Pantone, RAL, or NCS color codes from photos or live camera feed, while showcasing our product range and facilitating easy sample order inquiries.

Initial Problem Description

We need an engaging, easy-to-use tool that helps our customers identify colors in their environment, connecting this experience to our product offerings. The app should serve as a marketing tool, increasing brand awareness and generating leads by allowing users to easily inquire about matching products or color consultation services.

Context

This challenge arises in the competitive color masterbatch industry, where customer engagement and brand differentiation are crucial. The app will be used by potential customers in various scenarios, from home improvement projects to professional design work, serving as their first point of contact with our brand and products.

Connection to cross-cutting areas

This challenge primarily connects to digitalisation and indirectly to sustainability. By creating a mobile app for color identification, we're digitalising customer interaction and product discovery. This digital approach reduces the need for physical color samples, potentially decreasing material waste. Additionally, accurate color matching can lead to more efficient use of resources in production and fewer errors, aligning with sustainability goals in the long term.

Input

To support the teams in developing this solution, we can provide the following resources:

- Our current product catalog
- Brand guidelines and visual identity materials to ensure app design aligns with our corporate image
- Sample datasets of common color inquiries and matching requests from customers
- Target customer personas
- Current marketing strategies and customer acquisition processes

Expectations

We expect an intuitive, visually appealing app that not only identifies colors accurately but also:

- Provides an engaging user experience that reflects our brand values
- Showcases relevant products or services based on identified colors
- Includes a simple inquiry form for color matching or product information
- Offers shareable content to increase brand visibility on social media
- We also expect the team to consider user engagement strategies and data collection for marketing insights.

Desired Team Profile

We're seeking a diverse, multidisciplinary team to tackle this challenge effectively. Ideal skills and backgrounds include:

- Mobile app development, particularly in iOS and Android platforms
- UI/UX design skills with a focus on creating intuitive and engaging user experiences
- Basic knowledge of computer vision and color theory for accurate color identification
- Digital marketing and customer engagement strategies
- Data analytics for user behavior insights

A mix of academic backgrounds in computer science, design, marketing, and possibly color psychology or related fields would be beneficial. We value creativity and innovative thinking, so team members who can bring fresh perspectives to the challenge are highly desirable.

Additional Information

While there are existing color identification apps in the market, our goal is to create a unique tool that serves as a bridge between color discovery and our product range. This app will be a key element in our digital marketing strategy, aiming to increase brand awareness and generate qualified leads. We're particularly interested in innovative ideas that could make the app go viral or significantly increase user engagement with our brand.

Related Keywords

• Electronics, IT and Telecomms
• IT and Telematics Applications
• Digitalization
• Computer related
• Computer Software Market
• Applications software
• Other
• Manufacturing
• Other manufacturing (not elsewhere classified)