Online 3D creator of cosmetic products and packaging Politech. Personalization of the design and vision of the final packaging

Desired outcome

Online product configurator in 3D version. Full personalization of the product by the customer. The customer can independently adjust the shape, color, texture, pattern to their vision and concept of the final product or cosmetic packaging design.

Initial Problem Description

The specific problem we want to solve in this challenge is the need to effectively and quickly present a product in real time. The problem is the lack of rapid delivery of the vision and concept of the final product.

Teams should develop an application or system implementation that will allow the presentation of 3D product models and their free configuration according to the specifications of our services and production capabilities.

Context

Politech is a manufacturer of cosmetic packaging and perfume closures for over 25 years, we deliver our products to well-known brands around the world.

We want customers to be able to compose solutions themselves and design their own design visions of the final product live. This means that they select the shape, circle, texture, maybe add different shapes and check whether they are able to produce such a vision of their product.

The online 3D configurator would have to be intuitive, simple and aesthetic to add the essence of the project, i.e. obtaining a visualization of the product, and then create a system of inquiries to our Sales Department

The system would have to be imported or implemented on our website, which has a large number of visitors.

Connection to cross-cutting areas

The challenge is definitely related to digitalization, because we are implementing an online system that is supposed to improve remote work between clients from all over the world and Politech.

By digitalizing this tool, we have the opportunity to solve a global problem for clients and perfume manufacturers around the world.

We are reducing the processes related to implementation and execution, which will have a positive impact on faster and more effective decision-making, while reducing the energy that will be reduced by reducing the decision-making processes.

Input

Teams can use scenarios and known trends that are used in various industrial and manufacturing sectors.
Additionally, teams can analyze competitive companies in the world to look for inspiration. Personalization and adapting the product to your own needs becomes a key element that will allow for a real solution to our challenge

Expectations

We expect the solution to evolve into a dynamic and engaging marketing campaign that effectively communicates the opportunity to create personalized beauty products and builds brand value for the company.

In addition to delivering the creative campaign concept, we expect the teams to provide strategic insights from market and trend analysis, innovative approaches to reaching and engaging target audiences, and actionable recommendations for campaign implementation and evaluation.

Desired Team Profile

Ideally, the team should have a combination of skills and expertise in design, 3D design, 3D modeling, visualization, online system programming.

Academic education in product design, design, IT, programming. Additionally, experience in digital marketing, content creation and campaign management will be beneficial to develop a comprehensive and effective marketing strategy.

Additional Information

Teams should be aware of the competitive landscape in the cosmetics and design industry, including new players, key partnerships, and industry trends.

Understanding current market dynamics and customer perceptions regarding cosmetic packaging manufacturing will provide valuable insights into implementing an effective 3D configurator tool.

Related Keywords

• Industrial Technologies
• Sustainability
• Communications
• Commercial Communications
• Computer related
• Specialised Turnkey Systems
• Industrial Products
• Industrial Services