Marketing campaign of the future

Desired outcome

Creating a forward-looking marketing campaign for a company offering comprehensive research, consulting and training services by combining innovative strategies with new technologies, responding to changing customer needs and positioning the company as an opinion leader.

Initial Problem Description

Our goal is to develop an impactful advertising campaign that will attract new business customers, boost our brand recognition, and establish trust in the quality of our services. We aim to highlight our core strengths, such as reliability, punctuality, and professionalism, ensuring long-term client relationships.

Context

We need our company to be activated and be well published, our contest is that we must present the unique character of our practice in this competitive world, and we need to sell our services to a broader audience. We want our company to be competitive concerning current market trends and respond to the growing expectations of customers. Since we are not very active in social media at the moment, we are wondering which way we should go to effectively develop and increase our online presence.

Connection to cross-cutting areas

Creating a marketing campaign of the future based on market analysis with a focus on the customers and trend analysis combining future customers and marketing trends is directly related to Industry 4.0 and the development of digitalization with the ability of new marketing tools which will be more effective contributing to a more sustainable product lifecycle.

Input

Most clients reach out to us through our recent profile presentation on our website [https://www.psg.edu.pl/](https://www.psg.edu.pl/) and our Facebook profile. We have achieved significant success in numerous research projects. However, the local and native market remains relatively uninformed about this specific area of services.

Expectations

Our expectations revolve around a comprehensive marketing strategy that will not only achieve our goals but also broaden our experience and facilitate contacts with potential business partners or employees. This strategy is to be well-structured, ensuring that it includes a multi-faceted approach to effectively achieve these goals. We expect to establish contacts with new B2B partners in the region, as well as design a marketing campaign based on market analysis with a focus on customers and trend analysis. We expect a series of marketing activities/recommendations/advice in the form of a brochure/leaflet/infographic that will help us increase our customer pool (especially locally) so that more people engage with our research and seek our services.

Desired Team Profile

We are looking for a team with diverse skills. Any experience in marketing, promotion, business administration or even psychology, we believe, will be helpful. Additional knowledge in our area of expertise may be helpful, as it is quite specific. Good communication skills are also important. Finally, researchers can leverage available resources and tools would provide current analysis and trends for our sectors of interest.

Additional Information

We will share our insights into the competitive landscape of the sector. Understanding these dynamics will enable more informed, strategic decisions tailored to current market conditions, ensuring that propositions are not only innovative but also highly relevant and feasible in the current business climate.

Related Keywords

• Social and Economics concerns
• Socio-economic development models, economic aspects
• Information and media, society
• Digitalization
• Communications
• Other Communications Related