Lead generation tool

Desired outcome

A lead generation tool is intended to be an application or platform that will facilitate the process of identifying and acquiring new customers who may be interested in the products or services offered by the company. This tool is to allow for automation, streamlining and scaling of sales activities that would traditionally take a lot of time.

Initial Problem Description

We want to optimize the work of our team by introducing search automation will allow for quick identification of potential customers. The tool will help focus on the most valuable customers, which will increase the chance of success in sales. Thanks to the data provided by the tool, salespeople will be able to adjust their approach to customers, which will increase the effectiveness of communication. Additionally, the tool allows for activities on a larger scale, without the need to engage large human resources.

Context

Without the right tools, the process of manually finding leads is time-consuming and can be ineffective. Lead generation tools automate this process, allowing salespeople to quickly reach more people who show interest in a product or service. This frees up salespeople to focus on more valuable activities, such as customer conversations or negotiations.

Connection to cross-cutting areas

Our challenge is directly related to Industry 4.0 and the development of digitalization. Creating a tool for automatic customer search will increase the efficiency of our team by contributing to precise targeting, better personalization and segmentation, thus maintaining the company's competitiveness. Lead generation tools allow for precise determination of who the potential customer is based on specific criteria, such as industry, position, location, online behaviour or other demographic and company data.

Input

Teams can use scenarios and known trends that are used in various sectors. Additionally, teams can analyze competitive companies in the world to look for inspiration. Personalization and adapting the product to your own needs becomes a key element that will allow for a real solution to our challenge

Expectations

We expect information from the IT industry on how to best digitize the process. What do we need to prepare for this process? What are the requirements for such a project? What is the scope of investment in terms of purchasing new devices? We are open to proposals and suggestions regarding the implementation of the solution.

Desired Team Profile

If you have experience in programming, marketing or management and want to develop your skills in an innovative environment, this is a challenge for you. We are looking for enthusiasts with experience in the IT industry, especially programmers, who together with people with experience in marketing and management will create a harmonious and ambitious team.

Additional Information

We do not know any companies offering solutions that would meet our expectations. We want our application to be supported for a long time and allow for possible modifications in the future without violating copyrights, etc. Implementing such a solution will enable us to provide our customers with the highest quality product in the long term and prevent possible complaints.

Related Keywords

• Digitalization
• Communications
• Other Communications Related