How to promote a simulator for the microprocessor industry?

Desired outcome

ABIX (Austrian Bit-Experts) is a cutting-edge technology company specialized in providing expert
solutions in the field of embedded systems and IoT. The team consists of senior level, excellent
technicians.

ABIX has developed a high-performance simulator framework for microprocessors to shorten the development
time from months to a few days. The simulator is retargetable, meaning it can be adapted to
different microprocessors in short time. This flexibility allows it to be used in various industries and
applications, such as telecommunication, automotive, and consumer electronics

Initial Problem Description

The company has found its initial clients for a newly developed simulator framework. But instead of buying
the solution, most of the clients are interested in getting the simulation results as quickly as possible.
The company has now the challenge to enlarge the customer base and a marketing campaign with
fresh ideas and new insights will be the logical next step.

ABIX is really good at selling its services, once they talk to the right people. So the challenge is how
to find and address them.

Context

The development time for microprocessors is crucial due to:
● Rapid Advancements: Quick cycles integrate the latest technology.
● Time-to-Market: Being first boosts competitiveness.
● Cost Efficiency: Short cycles minimize R&D expenses.
● Customer Alignment: Faster development meets current needs.
● Competitive Edge: Speedy iterations outpace rivals.
● Life-cycle Management: Quick updates maintain relevance.
● Innovation: Short cycles drive continuous tech improvement.
● Adaptation: Fast development aligns with industry trends.

Connection to cross-cutting areas

The ABIX HiperSIM (high-performance simulator) is a low-level software tool for the development of
embedded systems which are used in many different areas. As such it does not specifically connect
to cross-cutting areas but any product created using HiperSIM might have relevance in the areas of
digitization, sustainability, etc

Input

To get a first impression about the company, please have a look at the company website and the
website for the simulator:
● Website company: https://www.a-bix.com/about.html
● Website simulator: https://hipersim.a-bix.com/

For the kick-off-meeting you can expect an introduction of the company and the simulator.
As the subject of this challenge is very technical, ABIX wants to encourage the team to ask any
question.

Marketing campaigns can only be successful if the team will receive the best possible support. ABIX
commits to provide this support throughout the project.

Expectations

ABIX expects:
● A marketing concept: What kind of content is necessary on the website and what kind of content
will be published when, where, what, and why. Important for us is also the identification of customer
segments, who can be reached and motivated to draw interest to the ABIX HiperSIM simulator
product.
● Mutual learning experience with the students and researchers.

Desired Team Profile

ABIX is looking for a diverse, cross-functional team, which is open to communicate and
discuss upcoming questions with the staff. A background in marketing, sales, business, and/or
business administration would be helpful. A background in digital web marketing would be very welcomed. Some basic knowledge of the embedded markets and industries might be helpful.

Additional Information

As a small company we can not finance large media campaigns. Therefore a mixture of a paid and
organic campaign is aimed at.
We want to invite you to work with us on a really important project, helping ABIX to successfully
take the next step on our digital marketing journey. Learning from your work is the motivation to
publish this challenge. But we will ensure that we share our practical experiences with you. This way
both of us will benefit most.

Related Keywords

• Embedded Systems and Real Time Systems
• Automotive electrical and electronics
• Telecommunication Subsystems
• Electronics Related Market