Virtual bar caffee: functional development, optimization and SEO strategy

Desired outcome

Advanced development of the idea for the virtual bar caffee of the future. Essential specifications are available and further development should be made according to them. Virtual bar caffee will present virtual space for people to meet from different places and while it will in digital form provide many characteristics of a traditional bar caffee, new and emerging services will be also available to its users.

Initial Problem Description

Today many activities take place in a virtual world, while many obligations considerably limit available time for people to meet with family, friends, colleagues and other acquaintances. Traditionally caffees were one of places to socialize, but due to changes in technology and people's preferences, socializing takes place more and more in virtual spaces, although in many ways social interactions are not as they used to be. In order to combine tradition with the new trends, idea of virtual bar caffee was specified with defined main characteristics. On this basis virtual bar caffee as a platform should be developed with implementing key aspects of the pre-defined specifications.

Context

People can meet in a traditional, physical caffee, where they interact with each other and use provided services. However, this is closely connected with the vicinity, since people have to be at the same location at a specific time, and correlated costs (for example travel costs, parking, etc.). People from different parts of the world cannot participate, if they are not physically present.
Virtual worlds remove this barrier and location is no longer essential to participate. While this can be significant advantage, it has become more noticeable, that virtual interactions lack many aspects of real, traditional interactions.
Idea of a virtual bar caffee combines advantages of traditional, physical caffee with virtual component and focus on people's experience. As a consequence additional value for users will be accompanied with new technologies and concepts.

Connection to cross-cutting areas

Virtual bar caffee is closely connected with digitalization, since people will meet, socialize and participate in different activities in the scope of a virtual world with emphasis on their experience and providing access with different electronic devices. Additionally, the concept aligns with the sustainability, since travel and other costs won't be associated with participating in the virtual bar caffee and many other effects, connected with virtual bar caffee will be replaced with digital versions, or considerably dimnished compared to traditional version.

Input

At the start of the co-creation project teams will be familiarized with the already developed concepts of the virtual bar caffee, its characteristics and other relevant information. To properly position virtual bar caffee on the market and on a global scale, knowledge of user experience with virtual platforms, virtual social spaces and current trends on these areas should be taken into the account as well.

Expectations

On the basis of already prepared specifications teams should develop virtual platform of a bar caffee with covering phases such as functionality implementation, platorm optimization and creating adequate SEO strategy to increase the visibility of the platform.
Specifically, here should be included integration of robust backround services, increasing platform efficiency and implementing functions for interactions. This will lead to creation of completely virtual/digital space for personal and business meetings on a global scale.
Additionally, development of the platform should provide emphasis on secure social interactions, spaces for real-time custom meetings with communication tools, while also ensuring smooth navigation and responsiveness of devices, connected to the platform.
In order to position virtual bar caffee in search engines, SEO strategy and measures should include keyword optimization, meta tag enhancements and content strategy.

Desired Team Profile

Development of the virtual bar caffee in this phase will require especially skills and expertise in ICT, programming, SEO strategy and other corresponding areas. Beside that, it will be also necessary to provide unique and appropriate user experience. In this segment other areas like marketing, design, business and similar will be crucial.

Additional Information

Teams will in the beginning of the co-creation project receive required information about the virtual bar caffee and its specifications from the initial phase of development. Prior knowledge and experience with platform development and user experience is especially welcome to complete the co-creation project.

Related Keywords

• Social and Economics concerns
• Digitalization
• Communications
• Computer related