Development of a Digital Platform based on a Market Analysis in Coating and Metallization Industry

Desired outcome

The challenge focuses on the development of a digital platform for a market analysis in the immediate vicinity for the coating industry and product metallization. We aim to conduct a market analysis and assess the competition to gain an overview of the current market situation, which is crucial for the company's development. Having a digital platform is essential for facilitating successful business transactions between the seller and the buyer.

Initial Problem Description

The challenge we face is actively and successfully identifying competition in the nearby market, which represents a potential »threat« to the company. We are struggling with researching and analyzing the market, and we need the right analysis to enable successful company growth and preparation for potential setbacks.

Context

Our company specializes in high-quality coating of plastic and metal, as well as product metallization, using a unique coating technique that is uncommon in the industry. With this distinctive technique, we enable the production of high-quality coated products.

The primary goal of this challenge is to analyze the current market in the surrounding area. This analysis would really help take us one step further in the industry. The next goal is to develop a digital platform based on the results of the market analysis and its competitors. The digital platform would be aimed at other organizations seeking coating and/or metallization services for their products (B2B Networking).

A digital platform can help us the coating and metallization industry with:
• Website for visibility and service search: The digital platform would allow other companies to easily find us and seek our services whenever they need them;
• Social media setup for businesses: The platform would also include a social media feature aimed at connecting with other companies, enabling easier communication and broader recognition;
• Centralized partner matching system: The platform would incorporate a system that automatically matches users with other potential companies looking for specific services such as coating and metallization.

Connection to cross-cutting areas

The most important cross-cutting area refers to future design trends, which include the following:
• Market research: Helps identify market gaps, emerging trends, and potential opportunities;
• Innovation and Differentiation: By investigating the market we could offer superior quality or unique solutions for products;
• Sustainability and Eco-friendly Solutions: As environmental concerns continue to rise, the demand for eco-friendly coatings and metallization techniques will increase;
• Nanotechnology: The use of nanoparticles could lead to more long-lasting, functional, and aesthetically appealing products;
• Health and Safety Standards: Regulations around health and safety are becoming mor stricter.

Input

Our organization has limited experience in identifying market gaps and facing competition as well as creating good digital platform. We offer insights into our product coating and vacuum metallization techniques, which are quite specific. With this initiative, we aim to encourage students to explore innovative strategies for creating a user-friendly platform that enhances market analysis and streamlines business operations. The goal is to stimulate creative thinking in finding new ways to connect with customers, gain a competitive advantage, and expand our market reach.

Expectations

Our expectations are to establish a strong connection with the team and learn something new ourselves. We aim to analyze the current market in the nearby area (or even the broader region) in the field of coating and metallization, and develop a basic digital platform that includes a B2B marketplace feature, where companies can showcase their products and services while also gaining insight into new market needs.

Desired Team Profile

The ideal team would have strong expertise in strategic analytics, complemented by knowledge in environmental science, chemistry, and technology. We value a team that embraces challenges with curiosity, creativity, and a passion for continuous learning, driving innovative and effective problem-solving solutions.

Additional Information

Market Trends & Demand: The industry is evolving, with growing interest in sustainable coatings, nanotechnology, and high-quality metallization techniques. Companies are looking for easier ways to connect with reliable suppliers, making digital platforms increasingly relevant.

Related Keywords

• Industrial Manufacture
• Coatings
• Surface treatment (painting, galvano, polishing, CVD, PVD)
• Industrial Technologies
• Chemical Technology and Engineering
• Information and media, society
• Industrial Products
• b2b