Marketing campaign of the future: Composting solutions

Desired outcome

We are seeking innovative marketing strategies to propel our Bokashi composting solutions into the forefront of the European retail market. This challenge aims to redefine how we promote sustainability, circularity, and eco-friendly living through our product portfolio.

Initial Problem Description

The challenge is to address the current under-utilization of our Bokashi composting solutions in the European retail sector. See bokashiorganko.com for reference.
Teams should focus on developing creative marketing campaigns to increase product awareness, boost consumer engagement, and drive sales. We can focus on the German, French, and Scandinavian e-commerce eco-system, distribution, and retail.

Context

The problem arises in the context of the European retail landscape, where there is a growing demand for sustainable and eco-friendly products, but we are not yet penetrating this field well enough.
Teams should consider the cultural, economic, and environmental factors in Germany, France, and Scandinavia, influencing consumer behavior in this region and help us properly sell composting solutions D2C and retail (b2b), with innovative marketing campaigns.

Connection to cross-cutting areas

This challenge is closely tied to Circularity and General Sustainability. The Bokashi composting solutions align with the principles of the circular economy by promoting organic waste recycling. Additionally, the challenge addresses Industry 4.0 and digitalization by exploring innovative marketing strategies leveraging digital platforms and AI.

Input

What we know is, that main users of Bokashi composting solutions are people who live in houses and have their own garden. Bokashi composting is also used in flats and buildings with no garden, but in this case, you dispose of the fermented mass into a green/bio container.
We would like to promote the use of home composters in both user categories, with different, yet innovative techniques. With the rise of TikTok, we also want to utilize modern advertising formats, but still combine them with the traditional OOH model.

Expectations

Anticipated solutions should encompass cutting-edge digital marketing techniques, emphasizing sustainability while resonating with the core values of the discerning European consumer. The envisioned solution should not only augment product visibility but also play a pivotal role in cultivating a sustainable lifestyle among consumers.

We want the outputs to be so specific, that we can immediately use them at work (implement into practice). We are not looking only for a theoretical framework, but clear examples of how we should approach this problem.

Desired Team Profile

Ideal teams should boast a diverse skill set, encompassing marketing expertise, digital strategy proficiency, sustainability acumen, and a nuanced understanding of European consumer behavior. A blend of backgrounds in business, marketing, environmental science, and technology will be particularly advantageous in addressing the multifaceted nature of this challenge.

Additional Information

Share pertinent information on the competitive landscape within the sustainable living sector, recent mergers or acquisitions, and key market players. Furnish data on current consumer trends, preferences, and the regulatory environment, specifically related to sustainable products in Europe. This additional context will empower teams to formulate well-informed and strategic solutions.

Our websites:
skaza.com
bokashiorganko.com

Related Keywords

• Protecting Man and Environment
• Waste Management
• Recycling, Recovery
• Biotreatment / Compost / Bioconversion
• Consumer related
• Consumer Products
• Other consumer products
• Communications
• Commercial Communications
• marketing