Strategic development of product roadmap

Desired outcome

This challenge revolves around the strategic development of our product roadmap. We are seeking innovative approaches to refine and optimize our product trajectory, ensuring alignment with market trends, customer needs, and overarching business objectives.

Initial Problem Description

The primary issue at hand is the need to enhance the strategic development of our product roadmap. Teams should focus on identifying and addressing gaps, potential bottlenecks, and opportunities for innovation within the current roadmap, streamlining the trajectory for sustained growth and market competitiveness.

Context

We are manufacturers and sellers of sustainable home&garden and composting solutions, such as daily bio waste bins, bokashi composters, electric composters, and self-wastering planters. We also produce sustainable tableware from bio-based materials, that prevent the use of single-use plastics.

We would like to broaden our product portfolio with products in related categories, selling to the already existing persona. Teams should be able to provide modern, futuristic solutions we should be developing and adding to our portfolio.
See bokashiorganko.com and skaza.com for reference.

Connection to cross-cutting areas

The focus on strategic roadmap development inherently aligns with the principles of General Sustainability, ensuring long-term viability and environmental consciousness. We also put emphasis on circular economy practices, where waste is considered a valuable resource, and in the integration of circular principles, such as recycling and composting, to minimize environmental impact.

Input

here are the main trends in the home and garden category:

Outdoor Living Spaces:
Growing interest in creating functional and aesthetically pleasing outdoor living spaces. Increased demand for outdoor furniture, lighting, and decor items to enhance the overall outdoor experience.

Sustainable and Eco-Friendly Products:
Rising consumer awareness leads to a demand for sustainable and eco-friendly home and garden products. Preference for environmentally conscious materials, such as recycled or upcycled materials.

Smart Home Technology Integration:
Integration of smart home technologies into gardening and home management. Adoption of smart irrigation systems, robotic lawnmowers, and other connected devices for convenience and efficiency.

DIY Gardening and Home Improvement:
Surge in do-it-yourself (DIY) gardening and home improvement projects.
Increased interest in growing own fruits, vegetables, and herbs, contributing to a focus on sustainable and locally sourced produce.

Wellness-Focused Design:
Incorporation of wellness-focused design elements in the home and garden spaces. Introduction of features such as meditation gardens, green walls, and biophilic design to promote mental well-being.

Expectations

Anticipated solutions should encompass a holistic approach to product roadmap development, integrating market intelligence, customer feedback, and innovative technologies. The evolution of the solution is expected to result in a dynamic and adaptable product roadmap that positions the company as an industry leader, fostering sustained growth and customer satisfaction.

As we mentioned, we would like to broaden our product portfolio with products in RELATED categories, selling to the already existing persona. Teams should be able to provide modern, futuristic solutions we should be developing and adding to our portfolio.
See bokashiorganko.com and skaza.com for reference.

We are not expecting a theoretical framework, but a very exact list of concrete solutions/product ideas we should explore and implement into our roadmap.

Desired Team Profile

Ideal teams should possess a diverse skill set, including product management expertise, market analysis proficiency, and a keen understanding of emerging technologies. A blend of backgrounds in business strategy, technology, and market research will contribute to the comprehensive evaluation and enhancement of the product roadmap.

Additional Information

See bokashiorganko.com and skaza.com to understand our company values, product portfolio, and services we offer. Let us know which categories are related to what we already do (waste management, circular economy, prevention of single-use plastics ...), and which solutions we should add to our product roadmap. These ideas should be backed up by sales volume potential, examples from the market, and clear instructions.

Related Keywords

• Protecting Man and Environment
• Waste Management
• Recycling, Recovery
• Environment
• Biotreatment / Compost / Bioconversion
• Creative products
• Creative services
• Market research
• Sustainability
• Consumer related
• Consumer Products
• Retailing