Branding in the Hungarian Market - GAZEK- The fall Safety Expert

Desired outcome

Our company distributes high-quality, self-produced fall safety devices in Hungary. In addition to the distribution, we also undertake the design and development of fall safety systems. Our goal is to ensure that working conditions in Hungary are safe for employees, thus reducing the number of workplace accidents.

Gazek's mission is to ensure that the employees of companies can do their work safely, whether it is working at height or at depth. In addition to the distribution of products, we also provide expert advice, training and review of fall protection devices. We offer a comprehensive service package to our customers.

Initial Problem Description

In this challenge we ask you to design a marketing campaign that helps in brand building in Hungary.
Thanks to our high-quality products, we are able to be the best and the most popular on the Hungarian market.
Our goal is to be the market leading brand in the field of fall safety.
On the Hungarian market we are the one Hungarian-owned company who produce own label products. We would like to increase our market share using this advantage and also using our know-how.
One of our main tasks to providing with specialized knowledge. We have the knowledge to educate the users, companies.
Following todays marketing trends our branding marketing campaign should basically be built using digital platforms. It is important to pay attention to budget optimalisation.

Context

Based on the international market, and our target audiences needs, we see that using various online tools is a basic expectation. We recognised that, building our company brand is essential to ensure our visibility and market leading position. In addition to our webshop, social media accounts we are very active in branding our company, strenghtening our portfolio with this new online marketing campaign.

Connection to cross-cutting areas

We want to use the innovations of digitalization in our marketing activity. We are planning to follow online marketing trends, integrating them to our developing online marketing activitiy through this campaign. This aligns with principles of circuilarity , as it promotes the efficient use of resources, not using offline, printed media.

Input

Based on our experiences, our target audiences SMEs who are looking for safety devices are usually using mobil phones and use their phones to conduct business. We are aimed to reach new potential customers through online channels, Now we use several online platforms and expecting a working strategy optimalized for these platforms.

Expectations

We are looking for a team who already have market research experiences, in content development, nationwide branding campaigns.
Having basic online knowledge is also a plus. This is aimed to increase our sales inthe SMEs sector, strenghtening our presence on the Hungarian market, our visibility and establish our market leading role.
Using our excisting practices to build a successful marketing campaign.

Desired Team Profile

Succesfull experiences in design of marketing strategies and campaigns based on market research.
In addition to it, a minimal market data analysis, and basic desk research capabilities and competence, how to integrate this information into the developing nationwide campaign.
Experience in social media platform management (X/Twitter, TikTok, Facebook, LinkedIn).

Additional Information

During the implementation this challenge, we will be in continous contact with the team, providing them with a necessary information and feedback of the progress.
Our company team will provide all necessary informations and visual items for the creation for this campaign. In case of any question we will be available for them. Our team working language is Hungarian and English.

Related Keywords

• Digitalization
• Protecting Man and Environment
• Safety
• Consumer related
• Other Consumer Related (not elsewhere classified)
• Communications
• Commercial Communications
• Other commercial communications
• Other