Dynamic sitting marketing campaign (SpinaliS)

Desired outcome

Our objective is to launch a marketing campaign that not only increases global sales but also raises awareness about the significance of dynamic sitting (moving seat). Additionally, we’re actively seeking B2B partners to expand sales in foreign markets.

Initial Problem Description

Our mission is to help more people sit in the office or at home without or with less back problems. Although we firmly believe in the global demand and quality of our product, our visibility falls short of reaching our potential audience. Specifically, we identify our current marketing strategies as the primary area with the most potential for improvement.

Context

What makes this project more challenging is the shift in human behaviors, marked by reduced spending patterns. Moreover, our outdated marketing strategies may not effectively address the current market landscape. Another critical aspect is that people might not be sufficiently informed about the adverse effects of incorrect sitting posture, leading to a lack of awareness regarding this issue.

Connection to cross-cutting areas

The challenge aligns with "General Sustainability" as it promotes a sustainable approach through the use of ergonomic chairs designed for long-term use. Many of our customers have used these chairs for over 20 years, showcasing their durability and sustainability. Additionally, our services include upholstery restoration, prolonging the chair's lifespan and reducing waste, contributing to a more sustainable product lifecycle.

Input

In 2022, the global market for ergonomic office chairs reached a valuation of approximately $2.5 billion USD and anticipates a steady annual growth rate of 5-6%. This growth is propelled by the increasing prevalence of remote work and a heightened recognition of the health benefits linked to ergonomic solutions like ours.

Expectations

Our expectations center around a comprehensive marketing strategy that not only achieves our goals but also expands our expertise and facilitates connections with potential business partners or employees. This strategy aims to be well-structured, ensuring it encompasses a multifaceted approach to achieve these objectives effectively. We expect to get connection with new B2B partners in Europe region.

Desired Team Profile

Having a diverse team with a range of skills could be incredibly beneficial. Skills in marketing strategy, digital marketing, data analysis, consumer behavior understanding, and perhaps expertise in ergonomics or health-related fields could be valuable. However, we believe all of the skills are not necessary when the individual is motivated and willing to expand his/her knowledge.

Additional Information

Our patented product stands unmatched, with no substitutes available on the market. While our competition spans across all office chair sellers, our distinctiveness places us in a league of our own, without direct rivals. With a solid presence in 11 countries, our aspiration is to broaden our horizons and extend our sales footprint into new territories.

Related Keywords

• Medical Furniture
• Manufacturing
• Office furniture and other professional furnishings