Marketing campaign for green mobile solution RollJet

Desired outcome

Our objective is to launch a marketing campaign that not only increases global sales but also raises awareness of the damage that carrying heavy backpacks causes, especially to kids. Additionally, we’re actively seeking B2B partners to expand awareness and sales in European markets.

Initial Problem Description

Enhance the school commute experience for kids by adding an element of fun, while prioritizing their spinal health. Simultaneously, aim to boost sales by offering ergonomic solution, combining comfort, safety, and enjoyment during their rides to and from school. Although we firmly believe in the global demand and quality of our product, our visibility falls short of reaching our potential audience. Specifically, we identify our current marketing strategies as the primary area with the most potential for improvement.

Context

What makes this project more challenging is the shift in human behaviors, marked by reduced spending patterns. Moreover, our outdated marketing strategies may not effectively address the current market landscape. Another critical aspect is that people might not be sufficiently informed about the damage, carrying a heavy backpack causes, resulting in lack of awareness regarding this issue.

Connection to cross-cutting areas

RollJet's connection to General Sustainability lies in its potential to revolutionize children's commuting habits by providing a sustainable, ergonomic, and enjoyable mode of transportation. RollJet seeks to reduce the carbon footprint associated with conventional school transportation methods. Its integration of eco-friendly materials and ergonomic design aligns with the principles of sustainability, offering a greener alternative for kids' daily commutes.

Input

The market for children's transportation solutions - like RollJet - showcases a growing emphasis on safety, comfort, and innovation. Parents increasingly seek ergonomic and enjoyable commuting options that prioritize their children's well-being. This evolving market is receptive to eco-friendly and sustainable products, creating a niche for innovative solutions that merge fun with functionality. Additionally, advancements in technology and a heightened focus on health-conscious choices contribute to a favorable environment for RollJet's unique offerings in the children's transportation sector.

Expectations

Our expectations center around a comprehensive marketing strategy that expands our expertise and facilitates connections with potential business partners or employees. This strategy aims to be well-structured, ensuring it encompasses a multifaceted approach to achieve these objectives effectively including establishing connections with new B2B partners.

Desired Team Profile

Having a diverse team with a range of skills could be incredibly beneficial. Skills in marketing strategy, digital marketing, data analysis, consumer behavior understanding, and perhaps expertise in ergonomics or health-related fields could be valuable. However, we believe all of the skills are not necessary when the individual is motivated and willing to expand his/her knowledge.

Additional Information

RollJet is facing competition from various quarters, including other innovative modes of children's transportation, traditional means like bicycles, scooters, or even conventional school buses. While RollJet's unique selling proposition lies in its combination of ergonomics, fun, and safety, there are other products or services targeting similar aspects of children's commuting needs. However, its specific blend of features set it apart and carve out a distinct market niche, potentially mitigating direct competition due to its unique design and offerings.

Related Keywords

• Industrial manufacturing, Material and Transport Technologies
• Road Transport
• Traffic, mobility
• Protecting Man and Environment
• Sustainability