How to promote a solution on need to know basis

Desired outcome

Marketing campaign for research and development company products and services which would promote secure communication platforms and services built from the ground up for data security. For organizations in private and public sector that has sensitive data, for companies which make a public critical infrastructure and have a need for easy-to-use secure communication. How to promote such solutions without any already known public selling channels, advertising models and social network promotions etc..., but only with direct need to know basis contact.

Initial Problem Description

The challenge is how to address governmental and corporate clients in a confidential manner without general advertising. How to engage consumers with hyper-personalized material in non-traditional social networks through targeted approach. Emphasis on two-way communication with businesses that can relate to on a personal level, comprehend their requirements, and share their values. The service can be in fully customized.

Context

The context of the problem is generally dealing with sensitive information. In order to keep development process, achievements on this fields secure, and mostly keep safe all key changes of the human behavior dealing with new technologies in the way, that all confidential information and protected intellectual property is protected from compromised environments. To be able to reach the right decision makers and be able to promote company solutions you need to keep certain level of secrecy during the marketing and promotion period. Since solutions generally coincide with national legislation and it is usually coordinated by national certificate bodies this is becoming increased problem while approaching different markets. Keeping privacy of key development steps and providing specifically developed product for such markets, offering services as such for those markets is demanding complete approach how a company with clandestine programs can find new costumers.

Connection to cross-cutting areas

This challenge is connected to Industry 4.0 and digitalisation, providing a secure communication platform, that can be adopted and integrated with existing systems by using Bot technology for human-to-human, human-to-machine, machine-to-machine communication for critical infrastructure, companies in combined ownership, smart city programs, AI.

Input

Fex, how to promote an encrypted algorithm communication protocol for critical infrastructure energy company in Arab speaking country, when you are dealing with numerous limitations on EU legislative restrictions for this industry. How to promote company solutions and services which are offered from EU legislative territories in this case. How to approach the right decision making bodies in a way no one is compromised or affected by limitations listed. It is not a public consumer market approach but more like approach addressing tech skilled decision makers on need to know basis.

Expectations

New approach how to extend crucial information to the right decision makers in governmental and corporate sector. Only input would be good reference. Information should be spread under the term "need to know basis". Innovative, fresh ideas, with product and market analytics, but with discrete marketing methods.

Desired Team Profile

The team solving challenge should be represented by future experts in the fields of Marketing, digital strategy, IT sector, AI. Fluent in both marketing and technology speak, interested in the field of innovations, open minded. Have a knowledge to extract data to see which audience will work best to address for challenge and optimization of campaign. There are many different options for targeting such as through keywords for search engine optimization.

Additional Information

Any organization that has sensitive data, will eventually resort to sending this data electronically and will often do so regularly. If there are no easy to use secure communication methods available to employees, they will use an insecure method. Our solution offers full encrypted communication, custom service integration with adoption of user interface, application look and cryptographic core adaptation.

Related Keywords

• Digitalization
• Aerospace
• Telecommunications
• Automation, Telepresence & Robotics
• Components and Technologies
• Mission Operation and Ground Data Systems
• Energy Technology
• Energy Storage and Transport
• Communications
• Data Communications
• Computer related
• Other Communications Related
• Defence communications
• Industrial Products
• Other
• Services
• Engineering services